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Client News & Appearances

Ad Exchanger — The Gwyneth Effect, Measured

AdAge — Why CMOs have become the most valuable currency at Possible

WSJ — Goldman Sachs and Bain Lead Investment in AI Marketing Startup

AdWeek — Hershey Bets on Agentic AI to Rethink $2B in Marketing Spend

Fortune — DEI advocates respond to Trump’s latest moves

Ad Exchanger — Video Currencies Compete for Market Share at CES

AdWeek — The State of US Presidential Campaign in 4 Charts

Harvard Business Review — How Inclusive Brands Fuel Growth

Fast Company — Let’s Bring $1 Billion Back to Journalism

AdWeek — Lyft Strikes Deal with StackAdapt to Fuel More Demand

Digiday — What Super Bowl ads said about diversity, influencers commerce

CBS — Meet Civics Unplugged

Business Insider — P&G, Clorox and NFL using quizzes and games to grow fans

Fast Company — SciFutures Probes Nightmare to Create Brand Dreams

CNBC — USAFacts founder Steve Ballmer Breaks Down Research on Covid-19

The Drum — Is Peter Liguori the man to make alternative TV measurement viable?

US News & World Report — State of the Union Measured in Numbers vs Rhetoric

Nasdaq — AI Leaders Transforming Their Sectors

TechCrunch — Canada’s StackAdapt snaps up $235M for its AI-based programmatic platform

The New York Times — With Climate Panel as a Beacon, Global Group Takes On Misinformation

CFO Weekly — How CFOs can navigate DEI

WSJ — New Score Uses AI to Rate Brands' Inclusivity in Advertisin

WSJ — Innovid, an Adtech Company, Buys TVSquared for $160 Million

The Drum — How Moloco is Becoming ‘the Scaling Engine for the Open Internet’

Since 2019

Purpose has powered

8

Thunder-stealing Brand Identity Assignments

75

Full Service PR Engagements

15

Client Business Sales, Mergers and IPOs

500

Billion Client Media Impressions

268

Client Speaking and Awards