True Leadership

Lana McGilvray is the Co-Founder and CEO of Purpose Worldwide, a communications consultancy that specializes in helping clients drive their purpose and growth. With over 25 years of experience in public relations and marketing, Lana has been instrumental in guiding purpose-driven brands, media companies, agencies, AI and tech leaders, NGOs, and trade organizations.  

Her career began as a public television writer in 1995, after which she held various roles at Columbia University’s Graduate School of Business, McCann-Erickson Worldwide, G-51 Capital, and several digital technology companies she helped lead until they went public or were acquired. In 2006, she became the first and only non-founding principal of Blast PR, leading the agency to record growth and wins.  

Throughout her career, Lana has worked with a diverse range of clients, including Boston.com, The City of White Plains, Civics Unplugged, Integral Ad Science, Kiswe, Highclere Castle Gin, HealthClicks, Leo Burnett Mexico for the people of Ecuador, MasterCard, New York Magazine, NYIAX, Reckitt, S4 Capital/MightyHive, SafeGuard Privacy, Tiffany and Co., The Trade Desk, The Pope is Hope “Good is Winning” campaign, and USAFacts.  

In recognition of her contributions to the field, Lana was named one of PR News’ Top Women in PR in 2020.  She is also a contributor to Ad Age, an Adobe Influencer, and serves as an advisor to The CMO Club, WeRGenZ, and several purpose-driven startups.  

Lana immigrated to the United States in 1976 and studied under the tutelage of civil rights legend Dr. Everett Parker. She currently resides in Austin, Texas, with her husband, Pentagram Partner DJ Stout, and their daughter, Lucy.

Cassady Nordeen is Partner and Chief Client Officer at Purpose, where she leads client strategy and partnerships for companies shaping the future of media, marketing, AI, and data. She works with B2B technology, AI, AdTech, and MarTech innovators to sharpen positioning, elevate visibility, and translate complex ideas into compelling industry narratives.

A former editor at Time Inc., Cassady brings a journalist’s perspective and deep media relationships to her work helping emerging startups and established industry leaders earn meaningful visibility in competitive markets. As a founder of Purpose, she has helped build the firm into a trusted communications partner for many of the companies redefining the advertising and technology landscape.

As President of Purpose Worldwide, Hollis is passionate about helping B2B and AdTech brands shine. Since 2006, she’s partnered with innovative, purpose-driven brands to sharpen positioning, build influence, and drive lasting business impact.

She has fostered deep, genuine industry connections and leverages those relationships for the benefit of clients.  

Hollis has advised over 60 B2B and B2C companies — from emerging startups to global industry leaders — helping them navigate complex markets and earn meaningful visibility. In addition to her role at Purpose, she is Co-Founder of Advance Women, a community and platform dedicated to elevating and advancing women across industries at every level of their career.

With over a decade of experience in marketing and public relations, Alexis leads strategic communications initiatives that define positioning, accelerate growth, and shape industry dialogue. She aligns marketing and communications with client lead generation and sales objectives, combining a sharp narrative instinct with a performance-driven mindset to deliver measurable business impact.

With extensive experience in communications and media strategy, Sydney leads initiatives that elevate executive visibility, shape industry dialogue, and drive business impact. She partners with founders and leadership teams to translate complex trends in CTV, adtech, and digital media into compelling narratives. Combining sharp editorial instincts with a results-oriented approach, Sydney delivers strategies that advance brand positioning, amplify thought leadership, and support long-term growth.

Kristin shapes communications strategies for B2B and B2C brands across diverse industries, partnering closely with clients to understand their business goals and competitive landscape. She translates complex ideas into clear, differentiated narratives and develops integrated media and influencer campaigns that expand visibility, strengthen credibility, and drive measurable impact.

Building his career in earned media and strategic communications, John leads positioning for high-growth AI, ad tech, media measurement, and sports innovation companies. He partners with executive marketing teams to shape vertical narratives and elevate thought leadership within leading industry publications to ultimately drive industry recognition and search visibility through strategic storytelling.

Kevin supports communications and media relations initiatives across a range of B2B and adtech clients, bringing a sharp eye for storytelling and a background in content creation, brand strategy, and public relations. He has developed hands-on experience across agency, startup, and brand environments, where he honed his ability to craft compelling narratives, build media relationships, and execute integrated communications programs. Detail-oriented and driven, he brings energy and precision to everything from media pitching and briefing preparation to campaign coordination and client communications.

Sarah partners closely with executive teams to shape positioning, guide market narratives, and navigate defining industry moments.

Known for her strong judgment and instinct for timing, she helps clients transform complexity into influence, visibility, and sustained credibility that extends beyond a single headline.

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Bella supports strategic communications and media relations for high-growth adtech, AI, and media companies. Her work spans thought leadership, executive visibility, and media outreach, grounded in a strong understanding of the evolving advertising landscape. Known for her precision and proactive mindset, Bella helps drive consistent, high-impact visibility that advances client growth and credibility.

Jayden supports leading sports streaming, media measurement, and adtech companies amplify their brands through targeted media relations, thought leadership, and recognition initiatives. His work covers media outreach, thought leadership support, and campaign execution to ensure key messages reach the right audiences. With a strong foundation in strategic communications and a sharp eye for detail, he brings both precision and energy to every campaign he helps drive.